User Experience Lab

Designing positive experiences together with your target group

In our User Experience Lab, we create pioneering digital solutions that combine our experience from industry and research. Here, the interaction between people and technology can be recorded and analysed using state-of-the-art media technologies and special evaluation tools. The aim is to systematically integrate the requirements and creative potential of users while at the same time taking market and manufacturer conditions into account. This makes it possible to design attractive products and services that are easy to use, emotionally appealing and economically successful.

For our clients

▪ We systematically analyse user behaviour,

▪ Identify potential for improvement during development,

▪ develop user-driven innovations and

▪ harmonise technical innovations with user needs and market requirements.

Various user situations can be simulated in the rooms of our User Experience Lab, for example at work, on the move or at home. The tests can be carried out at the Fraunhofer IAO or on site at the client's premises and, if required, recorded in image and sound for further analysis.

We can draw on extensive experience with regard to

▪ Interviews

▪ Focus groups

▪ Co-creation workshops (Design Thinking, Lego® SeriousPlay®)

▪ Expert evaluation

▪ User tests (usability and UX evaluation)

Our laboratory is equipped with state-of-the-art audio and video technology, and from the adjoining control room it is possible to observe tests as well as record or analyse live various dimensions of interaction, including eye movements.

The range of interactive systems extends from the HMI of a production machine to the smartphone or concept test in earlier design phases.